PIKO / Anis Syuhada Badlissah ... [et al.]

Badlissah, Anis Syuhada and Kamin, Nurul Huda and Zulkifli, Maizatul Aleana and Fainol, Glorianna and Mustapha, Nur Farah Shahirah (2021) PIKO / Anis Syuhada Badlissah ... [et al.]. [Entrepreneurship Project] (Unpublished)


PIKO is a delivery service company aimed for people with disabilities to have a better access in shipping parcels, ordering food, grocery, and others. The name PIKO stands for ‘Pick It Khas Order’ and our company is located at Jalan 34 /26 Section 10 Wangsa Maju, Sri Rampai, 53300, Kuala Lumpur. Our mission is to be committed to providing the best service to our special customers with reasonable price on a consistent basis aside from developing great relationships with our customers while serving the highest degree of honesty and integrity when dealing with them. We have a vision to be a recognized and respected entity among the leading delivery service companies in the world by providing responsive, efficient, reliable, and high-quality services to our valuable clients. As an objective, we aim to make sure that customers are satisfied with our service, to provide satisfaction in the areas of reliability, speed of service, coverage area and value for money, as well as to motivate our special customers during this time of pandemic.
We have identified and analyzed SWOTs for two competitors in this sector which are Foodpanda and Pos Laju. In our BMC, we have segmented our customer segment into people with disabilities and business to business (B2B) segment. PIKO wishes to give the love that these customers deserved, provide easier access to satisfy customers’ needs and wants, guarantee comfortability from the treatment of our staffs, give motivation to carry out daily activities, encourage customers to start online businesses, and bring opportunity to become more productive while they are using our services. We have been using channels to communicate with our customer segments such as social Media, mainly Twitter, Facebook, Instagram, and YouTube, and also retailer like gift & merchandise vendors.
To maintain relationship with customers, PIKO creates both application and website armored with accessibility tools and PIKOIN feature, provides customer support, and events’ deals and promotions. Majority of PIKO’s revenue comes from the merchant commissions which we have partnered. PIKO earns revenue in a variety of methods such as registration fees, advertisement, delivery charges, commission and transaction fee. Our key activities are managing order and process for delivery, hiring and training dispatcher, managing PIKOPay and customer acquisition, providing transportation options, PIKO FODA and PIKO Surprise.


Item Type: Entrepreneurship Project
Email / ID Num.
Badlissah, Anis Syuhada
Kamin, Nurul Huda
Zulkifli, Maizatul Aleana
Fainol, Glorianna
Mustapha, Nur Farah Shahirah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Selangor > Puncak Perdana Campus > Faculty of Information Management
Keywords: PIKO, business model canvas, company, delivery services
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/59851
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