Abstract
Tourism is one of the important sector that contribute to the economy of Malaysia. By that, hotel industry is an important segment within the tourism industry. During the end of 1994 there were 1,128 hotels and 65,907 rooms throughout Malaysia. At Kelantan by the year 1996 to 1998 there are many hotels have been built.
Hotel Perdana is one of the established hotel at Kelantan that was operated on 1980. It has been declared as a 4 stars hotel and it wholly owned by Perbadanan Kemajuan Iktisad Negeri Kelantan (PKINK). It was strategically located right in the heart of town. Hotel Perdana has provided 178 rooms and other facilities like swimming pool, gymnasium, conference convention and so on. Sales and Marketing department is one of the important department at Hotel Perdana. Here, the sales people plays an important role in order to deal with the prospects or customers. By that, they must have a personal selling skill and also communication skill in dealing with the prospects or customers from time to time. Personal selling can be defined as a formal, paid-for, personal presentations of some aspects of a company to an individual or group. Whereby, communication is the process of conveying a message from one person or group to another. It can done through face to face communication, through telephone or through mail. That is mean it includes verbal or non verbal communication.
Metadata
Item Type: | Student Project |
---|---|
Creators: | Creators Email / ID Num. Mustapha, Noor Hisham 96447942 |
Contributors: | Contribution Name Email / ID Num. Thesis advisor Dollah, Hussian UNSPECIFIED |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning H Social Sciences > HF Commerce > Business education H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence |
Divisions: | Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management |
Programme: | Bachelor Of Business Administration (Hons) Marketing |
Keywords: | Hotel Perdana ; Tourism ; hotel industry ; Perbadanan Kemajuan Iktisad Negeri Kelantan |
Date: | October 1999 |
URI: | https://ir.uitm.edu.my/id/eprint/59630 |
Download
59630.pdf
Download (1MB)