Rielkies / Anis Zulaikha Amran

Amran, Anis Zulaikha (2021) Rielkies / Anis Zulaikha Amran. [Entrepreneurship Project] (Unpublished)


Rielkies is made from cranberries, grain, and premium melt chocolate. It a food that is basically a food for people who like sweet and delicious food. In Malaysia, this type of food is typically having various type of brand but come up with their own concept. The combination of cranberries, melt chocolate and grain leave many benefits with it.
Rielkies product are freshly and naturally made in Malaysia. The business was found by Aeril Zafril and it has 5 levels of management which is founder, leader, agent, dropship or reseller. This organization has uses online and offline system. Rielkies HQ were using an online platform such Facebook, Instagram, Tiktok, and Twitter to promote their product. Rielkies also provide cash on delivery (COD) to the customer who live near the workers.
Popia simpul kasih and karipap mini by Wan Kuntum is homemade product that made from two main important ingredients which is “kulit popia” and serunding ikan. Its fancy food that easy to eat during free time. The combination with serunding and kulit popia make the food crunchier and more delicious.
Popia simpul kasih and karipap mini is freshly and naturally made in Malaysia and it cooked with love from the founder to their customer. This business was start by Wan Kuntum and get help from her son and daughter. This business grows year by year since 1998. This business was promoted by using online platform such as WhatsApp and Facebook. It also provides customers with postage and cash on delivery (COD).
These two products are guaranteed safe and halal to eat because all ingredients where use is safe to eat. Hence it is safe for people who love with crunchy and delicious food because all of them is made with love from the founder.


Item Type: Entrepreneurship Project
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Amran, Anis Zulaikha
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
T Technology > TX Home economics > Cooking > Baking. Confectionery > Confectionery
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: Rielkies, facebook, sales, chocolate, confectionery
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/59405
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