Cheong, Su Ling and Chin, Susan Tee Suan
(2012)
Online purchasing behaviour among the younger generation / Cheong Su Ling and Susan Chin Tee Suan.
Abstract
The purpose of this study is to examine the online purchasing behaviour of the younger generation. A total of 300 people took part in this survey. It was found that a majority from the online shoppers are from the urban areas and that they purchase goods online at least once a month. Security issues are still the main concern of online shoppers.
Metadata
| Item Type: | Article |
|---|---|
| Creators: | Creators Email / ID Num. Cheong, Su Ling UNSPECIFIED Chin, Susan Tee Suan UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Retail trade H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives |
| Date: | 2012 |
| URI: | https://ir.uitm.edu.my/id/eprint/5930 |
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