Ubi Shake Perak / Nuruljannah Khairah Mat Jamil

Mat Jamil, Nuruljannah Khairah (2021) Ubi Shake Perak / Nuruljannah Khairah Mat Jamil. [Entrepreneurship Project] (Unpublished)


Ubi Shake Perak is a local business that uses tapioca from the local farmers to make fingers-shape chips for their customers. Our business offers affordable, tasty and safe to eat instant food by giving our customers secured packaging and different ranges of prices. Also, we provide a free service for those who wants to buy through Cash-On-Delivery (COD).
Our target audiences are adolescences, teenagers, parents and older people that are looking for an affordable yet delicious snack for leisure times. In order to satisfy our beloved customers, we are trying to create another few flavours to satisfy their tastebuds.
Our business is operating in the whole nation of Malaysia as we deliver the goods all across the states of Peninsular Malaysia and East Malaysia. We do not target any specific area because our customers can be from anywhere as long as they are seeking for some snacks. Our goods can actually be sold and deal online depending on the customers’ preferences.
The marketing strategy that is used by Ubi Shake Perak is the list of prices. Whatever guarantee their satisfaction, negotiation on the discounts is acceptable. This strategy would attract customers’ attention, wants and needs.
At the moment, Ubi Shake Perak is only owned and worked by Nuruljannah Khairah Binti Mat Jamil. Our business also uses Facebook page as a platform for us to attract online customers, gain more awareness and generate more sales at once. We would promote Ubi Shake Perak products by doing teaser posts, soft sell posts and hard sell posts as our sale postings on Facebook to promote business.


Item Type: Entrepreneurship Project
Email / ID Num.
Mat Jamil, Nuruljannah Khairah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
S Agriculture > SB Plant culture > Root and tuber crops
T Technology > TX Home economics > Cooking
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: Ubi Shake Perak, facebook, sales, Tapioca, snacks
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/59259
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