A study on the acceptance of new service (car rental) by Kopetro Travel and Tours Kerteh / Khairil Ashraf Mohd Said

This research is focusing on the car rental service that wants to be offered by Kopetro Travel and Tours, Kerteh branch (KTTK). The purpose of study is to find out the future prospect of car rental service in Kerteh and Paka districts.
To offer a new service to people, KTTK must first identify the future prospect of this new service in those particular place considering all factors which related to car rental service. It is important for Kopetro Travel and Tours to know whether this new service has a good future prospect or not whereby Kopetro Travel and Tours can avoid from make a wrong decision in offering this new service.
Besides that, this study will give an insight to KOPETRO Travel and Tours Kerteh to design and applying the best marketing strategies that can be implemented in order to compete with other establish car rental companies and at the same time can attract people to use car rental service which will lead to increase profits.
All the information needed have been gathered by using primary data and secondary data. In order to collect primary data, methods such as survey, observation, interview and questionnaires have been used. For secondary data, I used references such as books, articles, and journals, magazines, Internet and etc that can be used in my research.