Nintendo Co. Ltd. / Mohammad Fadil Shamrien Rujay

Nintendo Co. Ltd. is a long-standing member of the home entertainment tech community with a vision to provide the best quality goods and services to their customers by treating them with care, consideration, and gratitude. Nintendo's policy has been to capitalize on their computer game production skills so far; almost 60% of Nintendo's games are self-developed. Nintendo has been able to capitalize on a series of attachment control devices thanks to the innovative capabilities derived from various gaming platforms. Nintendo's greatest asset is its solid brand identity, which brings in a lot of money. Nintendo has an advantage over its rivals thanks to its well-known brand identity. Nintendo is the only company that has been able to profit from both hardware and software components. Nintendo's best chance is to enter the online gaming industry due to limited product life cycles. Nintendo maintains its competitive advantage by developing superior games and characters, many of which it owns the legal rights to. The Nintendo Switch is significantly outperformed by its main rivals in terms of speed encoding, memory, storage, networking, video quality, and multimedia output in a technological compare. Nintendo must enter the niche market while retaining the credibility of the Nintendo brand name if it is to retain a competitive edge. Nintendo Black will be a division of Nintendo Co. Ltd., with the aim of specializing in innovative technical requirements for consoles that compete with Microsoft and Sony. If the necessary steps are taken, Nintendo will be able to maintain its status as a gaming option while still increasing the level of rivalry for its competitors by its subsidiary business.