Shegak / Aliah Wahidah Saharudin

Regarding to fulfil Fundamental of entrepreneurship (ENT300) course requirement, I
need to carry out a case study .In this case study, I need to collect all information about a
company to complete the task.
The company that has been choose for this case study is a SHEgak This company sell
variety kinds of scarfs and hair bands.To know more about this company I interview the owner
Miss Ayu Nadhirah.The interview went well and I has successfully gather a lot of information
regarding this company.For example ,the background of the business, organizational structure
and about the products that the company sell.
On top of that I also get to analysis the entrepreuneur characteristic that Miss Ayu have
to control her business. This case study also requires the I to conduct an analysis that allows
the me to perform an observation form of analysis that seeks to point out the Personal
Entrepreneurial Competencies (PECs) in Entrepreneurship that exist in this selected
entrepreneur. The researcher has found some points of PECs that describe the selected
entrepreneurs as part of observation and analysis made by the researcher that can be referenced
in this case study