Roties by Ash / Muhammad Asyraaf Izhan

Izhan, Muhammad Asyraaf (2021) Roties by Ash / Muhammad Asyraaf Izhan. [Entrepreneurship Project] (Unpublished)


Roties by Ash was created in conjunction with the task given for the Principles Of Entrepreneurship (ENT530) subject. This online business was created mainly for the purposes of Academic Assessment only.
Roties by Ash provides various menu of homemade bread to the customer. Our mission is to produce and provide an inexpensive and accessible organic option in baked goods and pantry basics for everyone, especially those with particular dietary needs. This includes gluten free, no preservatives, and no artificial flavours. Furthermore, the ingredients that we used in production of our bread are ingredients that grown without the use of pesticides, synthetic fertilizers, sewage sludge, genetically modified organisms (GMO's), or ionizing radiation.
Our target market mainly focused on people who has particular dietary needs. Other than that, we also marketing on our products to mass market by exposing them with the benefits of consuming organic bread.
Thus, in order to complete this task, all of our information, promotions, advertising technique are done on Facebook platform. For this particular task, we were instructed to post an Facebook advertising that consist of teaser, soft sell and hard sell advertising.


Item Type: Entrepreneurship Project
Email / ID Num.
Izhan, Muhammad Asyraaf
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
T Technology > TX Home economics > Cooking > Baking. Confectionery
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: Roties by Ash, facebook, sales, bread, homemade, baking
Date: 2021
Edit Item
Edit Item


[thumbnail of 58783.pdf] Text

Download (1MB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details