Keluarga Jaya Resources / Nor Afiqah Sudin

Regarding case study for the subject of Fundamental of Entrepreneurship (ENT300), I
have chosen a company Small and Medium Enterprise (SME’s) that has accomplished annual
sales about in RM250 000 per year. I have selected a company registered as Keluarga Jaya
Resources. This company are better known as “Kerepek KunyaKunya” in Kuala Selangor. It
operates at Lot 207 Bt 7, Jalan Besar Tanjung Karang. Keluarga Jaya Resources is a company
that manufacturing dan distributors of food product that known as “Kerepek”. They are
producing variety types of “Kerepek” such as Baulu Kampung, Kerepek Bawang Ayam Hijau,
Maruku and many more. ‘Kerepek’ is one of a traditional food that is very popular among the
community. It is not only famous during the festive season but also during the normal season.
This is because ‘Kerepek’ are suitable to be eaten anywhere. Generally, various ages can eat
‘Chips’ except babies.
Furthermore, I searched for an information about this company through internet
sources. Since there are not many resources on the internet, I contacted the company manager
name Siti Hajar Binti Sarsi through a conversation on whatsapp’s medium. The manager asked
me to send the question I wanted to ask via e-mail to the manager. From that, I obtained a lot
of more accurate and detailed information especially about the background of the business,
organizational structure and type of business model.