Thecrimebites_by Wahi / Nur Shahera Wahida Ahmad Affendi

Ahmad Affendi, Nur Shahera Wahida (2021) Thecrimebites_by Wahi / Nur Shahera Wahida Ahmad Affendi. [Entrepreneurship Project] (Unpublished)


This assignment required me to do a report of online business that are using the platform of Facebook page. The student must establish a brand and create a Facebook page to promote their product. To promote our brand, we need to apply all the e-commerce method such as teaser, soft sell and hard sell method in the business page. Moreover, we also require to register for an E-commerce platform under MDEC to legalize our online business.
Under this assignment, the name of the company that I have been introduce is namely Thecrimebites_by Wahi. I have selling some sort of cookies which are Chocolate Chunk Cookies, Rocher Cookies, Buono! Brownies and Naked Cookies. As we know, many of people like or craving for chocolate cookies that they can eat in snacking time or also can be as a dessert. The product that I choose is special from the other cookies product as we use melted Callebaut chocolate and melted hazelnut chocolate that surely can attract the cookies lover and chocolate lover. Besides that, we also provide a surprise delivery services for our customer with reasonable price and beautiful decoration.
For the targeting market, the main areas that has been highlighted within Sungai Buloh, Selangor since I was staying there. Not only within that areas, the targeting market also would be within Malaysia as we can do a postage service. The business starts operating in March 2021 officially on our Facebook Page with the name of Thecrimebites_ and January 2021 on our Instagram Business Page with the name thecrimebites_. We sure that our product will be well known by the people as we ensure that we will give a best product to fulfil our customer demand.


Item Type: Entrepreneurship Project
Email / ID Num.
Ahmad Affendi, Nur Shahera Wahida
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
T Technology > TX Home economics > Cooking > Baking. Confectionery > Cookies
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: Thecrimebites By Wahi, Facebook, Sales, Cookies, Brownies
Date: 2021
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