Chill Café / Nuruljannah Khairah Mat Jamil ... [et al.]

Mat Jamil, Nuruljannah Khairah and Roslan, Sofiyah Izzah and Zuri, Nur Athilah Auni and Abd Halim, Noor Shahfinaz and Hamdan, Nur Hidayatul Asma and Bakir, Nur Syazwana Syahirah (2021) Chill Café / Nuruljannah Khairah Mat Jamil ... [et al.]. [Entrepreneurship Project] (Unpublished)


Millions of people will stop for a base coffee drink every day. People who would never conceive of paying more than 10 MYR for a cup of coffee a few years ago today cheerfully pay more than 50 MYR for a cappuccino, mocha latte, or vanilla ice blended drink. Chill Café is determined to become a daily necessity for local coffee addicts, a place to dream of as you try to escape the daily stresses of life and just a comfortable place to meet your friends. Furthermore, our high-profile location in Selangor provides a mixed customer base that will maintain high levels of business in every season, at all times of the day, every day of the week.
To evaluate competitive position and to develop strategic planning of Chill Café, we have conducted a SWOT analysis specifically for the competitors of Chill Café, which is a marketing tool to identify core strengths, weaknesses, opportunities, and threats that leads to fact-based analysis, fresh perspective and new ideas. Chill Cafe competitors include Starbucks and Dunkin' Donut. Both of these cafés are part of the major restaurant chains that specialize in coffee. Both businesses provide comparable coffee selections while offering distinct food options, and both have similar general goals.
By conducting a SWOT Analysis of the competitors, it would offer Chill Café the greatest opportunity to scale up their function by lowering the risks of failure by identifying what they are lacking and removing threats that may otherwise catch them off guard. They may compete effectively if they begin to develop a strategy that distinguishes them from their competitors and allows them to delight and meet the needs of their consumers.
Chill Café will use Business Model Canvas (BMC) to structure its understanding of a business model and its rivals. It will provide the framework of a business strategy without the overhead of an improvised ‘back of the napkin' sketch minus fuzziness and coffee rings. Chill Café is able to reduce the possibility of failure due to misunderstanding by discovering how the business will operate in the future. The BMC is made up of key partners, key activities, key resources, value proposition, customer relationship, channel, market segment, cost structure, and revenue stream helps to identify gaps in the model and discover new opportunities for start-ups business.


Item Type: Entrepreneurship Project
Email / ID Num.
Mat Jamil, Nuruljannah Khairah
Roslan, Sofiyah Izzah
Zuri, Nur Athilah Auni
Abd Halim, Noor Shahfinaz
Hamdan, Nur Hidayatul Asma
Bakir, Nur Syazwana Syahirah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc.
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: Chill Café, business, drink, café, cafeteria
Date: 2021
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