Dirna Kitchen Cabinet / Siti Nur Izzati Zaidi

Zaidi, Siti Nur Izzati Dirna Kitchen Cabinet / Siti Nur Izzati Zaidi. [Entrepreneurship Project] (Submitted)


The purpose of the case study is to identify the business background, product, and services as well as its marketing strategy. We can learn about a company in real life, the nature of the company and the challenge the company must face. In this case study it helps us to improve our knowledge in doing business plan later.

At the end of the case study, I managed to get a lot of new knowledge about businesses in the real world. I also got to evaluate business’s performance through the strength, weakness, opportunity, and threat analysis. From this study, I also know how an entrepreneur play a key role in any economy, using the skills and initiative necessary to anticipate needs and bringing good new ideas to market. Entrepreneurship that proves to be successful in taking on the risks of creating a rewarded with profits, fame, and continued growth opportunities. Entrepreneurship that fails results in losses and less prevalence in the markets for those involved.

Next, the company analysis that I get from this company is the SWOT analysis which comprises of Strength, Weaknesses, Opportunity, and Threat. The strength for this company is they have the best operating strategy because the business also operates during weekend. They also focus more on quality and always work hard and faster due to high demand. However, this company also have weaknesses such as poor marketing strategy, shortage of workers due to lack of funds caused by the pandemic.

The opportunity of this company, they can expand their marketing strategy such as promotion and improve their facilities that gives convenience to customers and they also can open new branches at another city. In addition, the threat that the company must face is price wars between competitors and many competitors at the area. They also must face price fluctuation due to economic problem.

The average sales for this business are RM 10 000 per month which is RM 120 000per year. This is a stable company that can give opportunities to the local people to work in their hometown. They also have promotion and always get high demand from customers. This company also buys goods to make furniture through two companies that is Mbj Bina Jaya Machinery and Hardware Sdn.Bhd and Homemart Trading (M) Sdn.Bhd.

Their mission is always wanting to create a new product every year so that their customers would not be bored of the same product and not outdated. Their also want to create a furniture that will provide best quality of product goods on site and providing training classes to those interested to learn about manufacturing furniture and cabinets. They also hope that one day they will be a well-known furniture manufacturing in Kelantan.


Item Type: Entrepreneurship Project
Email / ID Num.
Zaidi, Siti Nur Izzati
Email / ID Num.
Mat Rusok, Nur Hazelen
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HF Commerce > Success in business. Performance
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Computer and Mathematical Sciences
Keywords: Dirna Kitchen Cabinet, furniture factory and cabinets
URI: https://ir.uitm.edu.my/id/eprint/58089
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