Krunchy Choco Melts / 'Izzah Afiqah Mohamed Azuar

Mohamed Azuar, 'Izzah Afiqah (2021) Krunchy Choco Melts / 'Izzah Afiqah Mohamed Azuar. [Entrepreneurship Project] (Unpublished)


This report analyses provides the results of selling and promoting a kind of snacks. Krunchy Choco Melts is a product that focus on producing chocolate jar. It is a kind of modern snack that innovated by young people nowadays. Krunchy Choco Melts is a kind of bubble rice or mini crunch that combined with melted chocolate. There are various types of chocolate flavour which is chocolate, white chocolate, green tea, red velvet, butterscotch, banana, and durian.
Krunchy Choco Melts clients are defined as individuals at various ages, gender, and career people or students. In particular, our highest aim is on students. This is because, normally, young people love to consume snacks especially from chocolate base. However, there are unlimited targeted customer, we also focusing on adults and kids except for those who are allergic with coco. Krunchy Choco Melts concern is to serve a good quality of foods to the customers and achieve customers’ satisfaction.
This chocolate jar was promoted in Facebook page on April 2021. Amazingly, there are a lot of response from the Facebook user. The good flux of Krunchy Choco Melts selling method and strong branding in other social media make the selling great. Although there is some poor insight from the sales revenue, but some actions and recommendation was taken such as make a posting frequently and validate the feedback to increase the engagement.


Item Type: Entrepreneurship Project
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Mohamed Azuar, 'Izzah Afiqah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
T Technology > TX Home economics > Cooking > Baking. Confectionery > Confectionery
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: Krunchy Choco Melts, facebook, sales, snacks, chocolate, Choco jar
Date: 2021
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