A study on the effectiveness of 'No Plastic Bag' campaign at Indah Permai area / Dg Salmiah Tahir and Ernie Joikul

Nowadays, the consumption of plastic bag among the people around the world is increasing from day to day which bring to the concerned of our government in order to reduce the usage of plastic bag since it gives negative impact rather than the positive impact to the environment, marine life, so on and so forth. That is why our government has come out with several campaigns in order to save the world and human being from the plastic bag threatened. Till now, our government has introduced several campaigns which the main objective is to increase people's awareness on the importance of reducing the plastic bag usage besides to attract more people to participate and support every campaign run by the government. For example of campaign are 'Bring Your Own Bag' campaign, 'No Plastic Bag' campaign and much more. It shows that the government really concerned on this matter besides it is not easy to make sure that every people will be involved in this campaign since it will take a long period of time before it can be acceptable by everyone. Hence, the objective of this study is to evaluate the awareness of people towards 'No Plastic Bag' campaign, to examine the acceptance of people towards the campaign and last but not least is to study the action taken by the people after implementation of the campaign which became as a benchmarking whether the campaign to reduce the usage of plastic bag is really effective or not.