Tweedz TM Braided Headphones / Nur Aqilah Balqis Md Sharin

Tweedz company is a consumer electronic company that produces earphones with100 percent nylon braided wires. This report would briefly explain the SWOT analysis made on the wireless earbud products produces by Tweedz company. This analysis focus on the major problem face by the company and solution for the problems then are proposed in this report. There are three major problems identified through the SWOT analysis which is the implement of older version of Bluetooth, non-resistance material of earbuds lanyard and USB cable charger. In order to meet the requirement of modern technology, the implement of latest version of Bluetooth are important so that there is a compatibility for the earbuds to connect with other devices. Due to the older version of Bluetooth, the connection may be slow and only able for short range. As for the lanyard of earbuds, it is important to have a moisture resistance in order to ensure the product are built to last. Nowadays wireless technology tends to be another option for the user since it is convenience to used compared to the electronic devices that required cables and wires for charging and even listening to music. Therefore, it seems to be out of date to uses USB cables for charging. A better idea for solution of the problems face by the company also were proposed in this report where latest version of Bluetooth which is Bluetooth 5 could be implement. It is required since it consume less power and allows the earbuds to have more battery life. Moreover, it is unnecessary for wireless earbuds to have lanyard if the products are perfectly fit to ear of user. The company also shall come up with a better option of wireless charging since the innovation of wireless technologies have been growth in market. This improvement could increase the demands of Tweedz company’s product from the user.