FUJIFILM Holdings Corporation / Nur Fatini Ahmad Fisol

This report covers the Technology Entrepreneurship that had been carried out 5 weeks that show a whole part from company background until its products. This project related to the existing product from the chosen company which is Fujifilm Holdings Corporation. The aim of this project is to identify, determine and analyse the weakness of the product to make an improvise about it. In other word, make an existing product become more functionable and more attractive. For this company, there have five types of products such as digital cameras, film & cameras, instant photo system, binoculars and skincare. This project chooses only one from the listed product which is instant photo system. However, instant photo system has many products and the chosen product is Instax Mini 40. My company, In-Pro Enterprise will be making an enhancement about quality of this product. To making an enhancement and improvise for this product, conduct a SWOT is a must. SWOT is abbreviated from the word Strengths, Weakness, Opportunities and Threats. The purpose of SWOT is identified and determine their benefits and deficiency to create a more quality product. Lastly, recommendation about this product is an opinion and suggestion to improvise a product. The new product that will be creating from In-Pro Enterprise is Smart Mini Pro. Smart Mini Pro is create to be more functionable than this existing product. These recommendations should be done based on the weakness of the product. So, the product will be a quality product after follow recommendation given to be served to their customer in order to growth their business and achieve all their aim and target.