Premium Ice Cream Cafe / Md Hisham Azmi ... [et al.]

Azmi, Md Hisham and Taib, Md Fauzi and Md Saad, Md Salihin and Abd Manaf, Muhammad Fidaus (2002) Premium Ice Cream Cafe / Md Hisham Azmi ... [et al.]. [Entrepreneurship Project] (Unpublished)


Premium Ice Cream Cafe is based on ice cream. Our business is focus on different type of ice cream with different taste and quality. As we know that people like to eat ice cream and they like to try something new. So, we take this opportunity to enter this business. Our business is located at Jalan Burma, Pulau Tikus, Pulau Pinang. From the survey we made, we found that this area is dominated by Chinese races, mainly. As we know that people like to try something new. Ice cream is very common being known. But we are trying to do a little bit different strategies and types from other competitors inorder to attract customer. The target market for this business is basically a child, teenagers and families. We believe that this business have a clear prospects to develop and spread in the future because of its potential based on previous ice cream company. Beside that there are only few competitors that involve in this business. Lastly, we hope that our business will bring reasonable profit for our company based on our sales. Beside that our company should aware that in any business people participated in, there must be a deficit or surplus.


Item Type: Entrepreneurship Project
Email / ID Num.
Azmi, Md Hisham
Taib, Md Fauzi
Md Saad, Md Salihin
Abd Manaf, Muhammad Fidaus
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus > Faculty of Business and Management
Keywords: Cafe, ice cream, child, teenagers, families
Date: 20 February 2002
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