Tea's Delight / Nur Ezza Aizura Mohd Sedik ... [et al.]

Mohd Sedik, Nur Ezza Aizura and Mohd Noh, Nur Athirah Nadia and Mohd Kassim, Syazwani and Hassan, Hasnani (2010) Tea's Delight / Nur Ezza Aizura Mohd Sedik ... [et al.]. [Entrepreneurship Project] (Unpublished)


Tea's Delight not just offers a variety of tea flavors for you but also providing the healthier tea's for you to drink. Tea' s delight will offer you full range of favorable tea (hot and iced), as well as sandwich, waffle, muffins, pies, salad and cake for you to delight your day. Tea' s Delight just not offering you the quality service and warm service but also provide you the relaxing atmosphere that represent you the higher standard of life in Malaysia Opening a business in tea industry is less expensive than other beverages. The tea in Malaysia is growing rapidly. The demand of tea in market has increase from year to year. Now people rather choose to drinks a tea after knowing the benefit of tea in health. Tea is also a community option now because the price is cheaper and more economical. Because our target customers are come from all ages, we try to create a drink that suitable for their taste. That is why we come out with tea that have different favorable (hot and iced) and they can choose their own flavor to suit their own taste. In order to make sure our business are successful we have prepare ourselves in term of knowledge to open about this business. We also had prepared administration plan, marketing plan include the marketing strategy, operational plan and the most important is financial plan to make sure the expenses not exceed the budget. We have arrange our organization chart to make sure that we carrying out our duties and in accordance with our respective roles. This also to preventing span of control where each manager can focus to their department efficiently and effectively. We have also prepared a marketing plan as to ensure our business is a long term investment. By creating marketing strategies is to ensure that the public knows about the existence of our business. This is to ensure that we had identified our target market, our competitor, what are the probabilities of our market share before and after entering the market. Operational plan is also important to make sure that the business is able to produce product and delivery the product in the specific time by the specific customer as what had been plan in marketing plan. Financial plan is the final step in preparing a business plan, it is important to determine the total project cost after preparing all budgets that pertaining to administration, marketing, and operational are complete. Lastly, we hope that our business Tea' s Delight can be successfully organized and in the same time gained a profit to our member and contribute in our economic development in our state.


Item Type: Entrepreneurship Project
Email / ID Num.
Mohd Sedik, Nur Ezza Aizura
Mohd Noh, Nur Athirah Nadia
Mohd Kassim, Syazwani
Hassan, Hasnani
Email / ID Num.
Thesis advisor
Rimin, Flicia
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
T Technology > TX Home economics > Nutrition. Foods and food supply > Beverages > Tea, coffee, cocoa, etc.
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Hotel and Tourism Management
Keywords: Business plan; Business management; Entrepreneurship; Tea Product
Date: 11 October 2010
URI: https://ir.uitm.edu.my/id/eprint/57428
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