Case Study : Wawa Cosmetics / Aidil Aiman Rosli

Rosli, Aidil Aiman (2021) Case Study : Wawa Cosmetics / Aidil Aiman Rosli. [Entrepreneurship Project] (Submitted)


The overlook of this case study is that I used to be ready to study, identify and see the prevailing problem that must be solved in real-life situations.

The entrepreneur and its business that I select as my entrepreneurship source of information are Wawa Zainal the founder of Wawa Cosmetics. They sell various types of cosmetic products that they develop through their experience. there's no specific location of where the location of their shop. But Wawa Cosmetics is selling their products through online shopping and assign dropship agents to push their products all around Malaysia.

This company is run by Malaysian celebrity couple Aeril Zafrel and Wawa Zainal. This business was originally owned by Wawa Zainal while her husband was the CEO. Wawa Cosmetics is under the subsidiary that's, Respected Citizen Sdn. Bhd.

From my studies, Wawa Zainal initially intended to launch Wawa Softlens products in 2016 but did not develop them because of other commitments and lack of entrepreneurship skills. within the middle of 2018 Wawa Zainal had improved her skills by doing various research and studies for about 2 years after her first failure. She began to sell cosmetic products and didn't expect the response was quite lively. Wawa Zainal then established Wawa Cosmetics officially in 2018 with the support of her husband.

Recently, Wawa Cosmetics had launched a replacement cosmetic product that's, Muslim Bukhari. Acording to (26 Julai 2020, Kosmo), there was reaching to build a mosque worth RM1.2 million in Aeril's hometown in Kampung Rengit, Batu Pahat, Johor from the profit that they gained. After their success, according to Harian Metro, they were progressing to build a ‘Tahfiz’ school.

We can conclude that Wawa Zainal had through uncountable obstacles before she made her success. From this, my study is to detect the Personal Entrepreneurial Competencies like persistence, take a risk and information seeking that made her a successful entrepreneur.


Item Type: Entrepreneurship Project
Email / ID Num.
Rosli, Aidil Aiman
Email / ID Num.
Mat Rusok, Nur Hazelen
Subjects: G Geography. Anthropology. Recreation > GT Manners and customs > Human body and its parts. Personal beauty
G Geography. Anthropology. Recreation > GT Manners and customs > Beauty, Personal
H Social Sciences > HF Commerce > Business
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Computer and Mathematical Sciences
Keywords: Wawa Cosmetics, cosmetic products and Wawa Softlens
Date: 5 May 2021
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