EZ Pre-Prepared Package Food / Norjanatul Suriani Abd Wain ... [et al.]

Abd Wain, Norjanatul Suriani and Syed Ahamed, Zaharah Bebe and Othman, Noor Emilia and Mohd Sheriff, Misbah and Yaakob, Nurul Norfidzah (2000) EZ Pre-Prepared Package Food / Norjanatul Suriani Abd Wain ... [et al.]. [Entrepreneurship Project] (Submitted)


Nowadays, almost people in Malaysia including women working in many sector, such as industrial, public and private sectors. They are actually very busy in order to achieve their objective and to make their life better. Because of this, especially women here no enough time to cook, but they still want to get together with their family. So, to fulfill and solve the problems, we take advantages on this problem to form a business called EZ which produce pre-prepared packages food. We called it as 'EZ package food'. Actually, suitable with it name, our concept is 'easy and delicious'. So by having this, our product is assume can solve the problem of the busy person especially the women. Our product is easy to prepare in a pack before sell it. It also not takes a lot of time of a person in preparing of food. The main foods that we produce are the daily meals such as meats, chicken, and fish. Even though, the we realize that the customer might have any other alternative such as buy cook that already been cook, eat outside or cook in traditional manner but our product is different and better than other alternative. It is a fresh food and it likely to eastern food, and it comfortable with the taste of the people as daily meals. Besides that, even we prepared all the ingredients but the people can change it according to their taste.


Item Type: Entrepreneurship Project
Email / ID Num.
Abd Wain, Norjanatul Suriani
Syed Ahamed, Zaharah Bebe
Othman, Noor Emilia
Mohd Sheriff, Misbah
Yaakob, Nurul Norfidzah
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus > Faculty of Administrative Science and Policy Studies
Keywords: EZ package food, pre-prepared packages food, daily meals
Date: 5 October 2000
URI: https://ir.uitm.edu.my/id/eprint/57391
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