Sweet Bake Brownies / Fathin Nur’aishah Rosli

Rosli, Fathin Nur’aishah (2021) Sweet Bake Brownies / Fathin Nur’aishah Rosli. [Entrepreneurship Project] (Submitted)


During this semester, I took on the task of becoming an entrepreneur doing business as a job task. Therefore, I choose to sell Sweet Bake Brownies as my product. One of the reasons I chose the brownie cake is because it is very popular among Malaysians and it is one of the most demanding and favourite cakes on any occasion.
The Ramadan season has always been my target period for selling brownies cake. The Covid-19 pandemic did not take away my intention to sell my brownies. This is because everything can be done through online businesses. I use all my social media platforms such as WhatsApp, Instagram, and Twitter to promote my brownies. This is a very effective tool for selling my brownies. All communications with my customers and transactions can be done easily and securely through the Internet application.
I did some competitive market research on the same product and got a reasonable price to stay competitive in the market. According to the Profit and Loss Statement, a simple calculation shows that the business net profit of sales is RM337.50. I managed to sell 25 pieces of brownies cake through the order I received. In addition, I have received positive feedback from many customers, especially regarding the quality of the brownies cake.
In short, conducting business through online platforms is a great opportunity for everyone. People can set up any business without great restrictions and capital. For example, people no longer need to own a store or conduct a business only between 10:00 am and 10:00 pm.


Item Type: Entrepreneurship Project
Email / ID Num.
Rosli, Fathin Nur’aishah
Email / ID Num.
Mat Rusok, Nur Hazleen
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Success in business. Performance
T Technology > TX Home economics > Cooking > Baking. Confectionery
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Business and Management
Keywords: Business Opportunity, Sweet Bake Brownies, brownies cake, online business, social media, pre-marketing (pre-order), processing and delivery
Date: 6 June 2021
URI: https://ir.uitm.edu.my/id/eprint/57223
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