Sugured It / Nur Iman Athirah Jamil Khir

Jamil Khir, Nur Iman Athirah (2021) Sugured It / Nur Iman Athirah Jamil Khir. [Entrepreneurship Project] (Unpublished)


Sugured It is a sole proprietorship business and was started in April in 2020. The business idea came out after the trend of Chocolate Moist Cake caught the attention of locals. Our business operation is based on Dark Cloud Kitchen which we are not having a store, but we operate at home, only takeaway and delivery available whereby located in Shah Alam, Selangor. Moreover, we only focus on the 10 types of cakes we created. Each of them comes with different combinations of taste and colours. Furthermore, our cake is sweet and creamy yet simple and our customers can enjoy it anytime they want. Besides that, the main objective is to provide the best quality and price to our customers.
Our target market is local since we also do delivery for our customers wherever their places. Day by day the number of bookings increases, and we get a lot of positive feedback from our customers. According to the customer's review, they say our cakes have a wide variety of flavours with a reasonable price. The cake was soft and overflowing with chocolate and cheese, but it is a perfect combination. Hence, we produce the cakes using premium ingredients yet still at a reasonable price and fulfil the customer’s demand.
I created a Facebook Page as a platform to promote our business and engage with the customers. Nowadays, people are more reliant on these platforms and as a result, we can reach a wide target market and more potential customers easily through this platform. It involves low cost yet is able to reach a wide customer base and create a strong relationship with the customer. Henceforward, it is immediate access, ease of use, and even possible to customize.
Finally, we acknowledge a huge potential for our business to expand in this market especially our business which is operated in Shah Alam, Selangor, there is a lot of demand and request from the customers. Other than that, we are also planning to provide our business to other target markets such as students, or for any event, for example wedding, birthday and so on, in the future.


Item Type: Entrepreneurship Project
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Jamil Khir, Nur Iman Athirah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
T Technology > TX Home economics > Cooking > Baking. Confectionery > Cakes. Cupcakes
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Keywords: Facebook, Sales, Sugured It, cakes, baking, desserts
Date: 2021
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