Alana Green Coffee / Muhammad Hafizan Ahmad Nali

Ahmad Nali, Muhammad Hafizan (2021) Alana Green Coffee / Muhammad Hafizan Ahmad Nali. [Entrepreneurship Project] (Unpublished)


In this study, the Business Model Canvas was used to introduce participants as an entrepreneurial tool to build a basic business plan and provide transferable knowledge and skills such as experience using tools, verbal communication, critical analysis and teamwork. There are nine blocks containing customer segments, value propositions, channels, customer relationships, revenue streams, key sources, key activities, partners and cost structure. Companies need to define each of the nine business model canvas books. Problems faced by customers can be solved with the identification and resolution of opportunities. Many solutions are made to improve the products available in the current market for the needs of the customers. In a business model canvas, a company needs to meet all the blocks, to run a business and produce a set of measurements with scale. Many options are chosen by companies to distribute measuring instruments with scales such as through online stores, retailers and websites. This product also targets all communities especially those who want to diet. Therefore, this product will help many customers to solve problems in terms of health as well as diet.
Research shows that most coffees on the market are less able to provide satisfaction to customers. Therefore, Alana Coffee will meet the needs of professionals to provide satisfaction to customers in terms of health levels and dietary problems. The combination of ‘Organic Green Coffee’ with Chia Seed really makes a significant impact. Coupled with the nutrients of Goat's Milk & Black Seed which are rich in nutrients, vitamins and minerals, it definitely provides more benefits for the health of the body. Alana Coffee is based in Ipoh, Perak and purchases can be made online and those nearby can use the COD (Cash On Delivery) service. Alana Coffee will make coffee different from others because its nutrients and nutrients are different from other coffees and the taste of green coffee with an interesting and delicious aroma.


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