NZ Crunchies / Nur Najihah Mohd Asri

Mohd Asri, Nur Najihah (2021) NZ Crunchies / Nur Najihah Mohd Asri. [Entrepreneurship Project] (Unpublished)


NZ Crunchies is a food product that provide two kind of product which is NZ Crunchies Viral and Magic Crumb NZ Chef. There are eleven unique flavors of NZ Crunchies Viral and three flavors for Magic Crumb NZ Chef. The main objective for this business product is to introduce to the public about the emergence of poppy snacks that have a unique flavor, affordable price, easy to carry and suitable for the whole family. Besides that, for Magic Crumbs NZ Chef is one of the food supplements in every meal. These two items in this product are fasting food suitable for all peoples to feel it. For the NZ crunchies, we have two different edition which is bottle and pouch bag.
This business began on Facebook on Mei 1 st 2021, for the first time we’re launching this product, we focus one item first which is NZ Crunchies with nine flavors for bottle edition and also three flavors for pouch bag edition. Besides that, approaching Raya Day were add another two flavor which is Nestum Klasik and Rendang Licious. After that, we’re launedch second product which is Magic Crumb Chef which has three flavors.
Since the covid 19 pandemic hit the country, fast food like NZ Crunchies and Magic Crumb NZ Chef has received high response among the community. This product is perfect for students who face online classes at home.


Item Type: Entrepreneurship Project
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Mohd Asri, Nur Najihah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
T Technology > TX Home economics > Cooking
Divisions: Universiti Teknologi MARA, Selangor > Puncak Perdana Campus > Faculty of Film, Theatre and Animation
Keywords: facebook, sales, NZ Crunchies, snacks
Date: 2021
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