Nas Kitchen / Nasrin Annisa Mohamad

Mohamad, Nasrin Annisa (2021) Nas Kitchen / Nasrin Annisa Mohamad. [Entrepreneurship Project] (Unpublished)


Nas Kitchen is a new brand for cookies business which using Facebook as a main platform to run the business. Nas Kitchen is a business run by myself by selling homemade cookies to suit the tastes of customers. Nas Kitchen's target customers are students, young people, the elderly and career people because the price and quality provided is the best.
The main idea why I choose to sell homemade cookies is because baking is my skill and I love sharing joy through dessert. I believe that through sincerity in cuisine can satisfy customers. Moreover, cookies are a well -known and loved dessert. I focus on the use of chocolate chips in each of the 3 flavored cookies i prepare because despite the variety of flavors, but the advantages and sweetness of chocolate are still there in every bite.
Facebook is used as a medium to promote my homemade cookies under my own brand, Nas Kitchen. Facebook has an advantage in doing promotions because Facebook is an ideal platform to find new customers and introduce the brand to the public. Facebook also is a suitable platform for low-cost marketing especially for small business to medium business.
I as a founder of Nas Kitchen is always do marketing by posts soft sell and hard sell on our main Facebook page to promoting our products which is homemade cookies. Each post includes product information, promotions, product advantages, product benefits, prices and how to purchase to make it easier for customers to buy.


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