Decathlon / Siti Nursolehah Mohamad Sopi

This is an endeavour to grasp how the theories can be applied to a practical situation. As a student in UiTM Perlis, it is a part of a study for everyone to undergo a case study project. So, for this purpose, I got the chance to research a corporate entity that manufactures a product that deeply interests us, which is Decathlon Group, a sports retailer. Decathlon Malaysia has invented a new product which is Thermo Bottle Holder. Thermo Bottle Holder is a holder bottle that is equipped with a hollow with an outer cavity and a main compartment. The outer cavity can be filled with either cold or hot water to control the temperature of the beverage in the main compartment via heat exchange. It is known that everyday people struggle with different commitments that result in a busy life. At one point, it is hard for some people to being consistent in water intake daily and medicine routine. Water is needed for overall good health and sticking to our medication routine as prescribed is essential to ensure a healthy life. First of all, our target market will focus on the customer in Shah Alam. Since students, educator and office worker lead a busy lifestyle, they will be our target market. Thermo Bottle Holder will ease and help the customer in being healthy in a practical way. Besides, this product is made of stainless steel and durable for work and even travelling. The price for this product is also affordable and in line with the quality. The target production of our company for the second year is RM 110 000.00. The management teams of our company are divided into several groups and each team are led by the employee that has responsibility to ensure our company’s product quality and service.