Company analysis : Xiaomi Corporation / Siti Liyana Mohd Pedzli

Mohd Pedzli, Siti Liyana (2022) Company analysis : Xiaomi Corporation / Siti Liyana Mohd Pedzli. [Entrepreneurship Project] (Unpublished)


For this case study, the smart scale of Xiaomi's company was examined. I have learned to evaluate, applying insight, reasoning, and concluding this research to build a good company in the future. The first section of this case study was dedicated to gathering information about Xiaomi's company. The history, organizational structure, products, industry, marketing, and operational strategy of Xiaomi's company have all been developed. The SWOT analysis was then used to analyze Xiaomi's products and services to have a deeper understanding of how the business works. Some issues in Xiaomi's Smart Scale product have been identified as a result of the analysis. These issues were investigated, and some solutions and improvements were proposed to produce a higher-quality smart scale product that is well-known among customers all over the world.


Item Type: Entrepreneurship Project
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Mohd Pedzli, Siti Liyana
Subjects: T Technology > T Technology (General) > Industrial research. Research and development
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Computer and Mathematical Sciences
Keywords: Xiaomi Corporation ; Smart Scale
Date: 15 February 2022
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