Analyze factor of influencing customer acceptance towards scheme of Ar Rahnu: case study at Ar Rahnu YaPEIM in Kuala Lumpur / Nuramirah Mohd Azahari

The existence of an Islamic mortgage scheme (Ar-Rahn) in Malaysia has gained place in the hearts of the community as one of the Islamic financial instruments. Ar-rahn is carried out by providing fast, transparent, fair, and fair cash loan facilities and based on Shari'ah principles. This paper aims to evaluate the extent of the community's belief in Islamic mortgage scheme {Ar-rahn) by looking at the pattern of public acceptance of this scheme. A total of 50 respondents were involved in responding to questionnaires distributed consisting of customers who used Ar-Rahn service. For the verification of this study, it uses two methods of data acquisition and data analysis. The data acquisition method uses primary data and secondary data through questionnaire, direct interviews with respondents involved and through the reading of previous research results. While the way data analysis is done by using three methods or techniques, mean score analysis, factor analysis and logistic regression analysis. The findings show that Ar-rahn and Ar-rahn's location have a strong influence on the acceptance of the community towards the scheme of Islamic Charity {Ar-Rahn) after being measured using the mean score analysis method.