Khind Holdings Berhad / Nuruliyana Farisha Halim

An air fryer is a small countertop convection oven that simulates deep frying without the use of oil. Air fryer brand of convection oven was first introduced by the Philips in 2010 at a consumer electronics show in Berlin. The first part of this case study focused on gathering the information about the company. The company’s history, organizational structure, goods, industry, marketing, and operational strategy have been developed. Next, the SWOT and Consumer Trend Canvas tools were used in order to analyze the product or services of the company. Through the analysis, there are some problems from the company. Lastly, the case study ended with the recommendations and improvement for the product.