ENT 530 Case Study: Kemaman King's Bakery / Muhammad Adil Nor Azmi ... [et al.]

Nor Azmi, Muhammad Adil and Aris, Atiq Amira and Azhar, Anis Azeera and Mahayudin, Nur Afiqah (2021) ENT 530 Case Study: Kemaman King's Bakery / Muhammad Adil Nor Azmi ... [et al.]. [Entrepreneurship Project] (Unpublished)


The bakery industry is a huge business that caters to people's weaknesses for tasty breads, cakes, pies and sweet rolls. King’s Bakery Kemaman is the Kemaman branch bakery franchise operated by Everlicious Pastries Pte Ltd. 2021 is the eighth year of the company's operations in Terengganu. King’s Bakery Kemaman is an enterprise that produced cakes which rapidly became synonymous with birthday parties and celebrations of joyful occasions like weddings, career promotions, graduations and festivities in the Malaysian household. The company is committed to focusing on continuous efforts to meet customer requirements and provide high customer satisfaction through high-quality service and become famous because of the strategic location of the store were next to the school gave them an advantage.
The idea of starting this business is the result of conversations with business partners. However, after working together for a year, this friend withdrew from cooperation with them due to financial problems. Their business started in 2014, which was very challenging at the time. Puan Marinie and Encik Rusdi who are the founder struggling in continued to redeveloped the business until now. They also have a qualified and in-depth understanding of employees, which call partners, and train them to treat customers as members of their families and be friendly with customers and their teammates. This will increase their motivation and make the employees happy, peaceful and sincere to enjoy their hard work. King’s Bakery Kemaman provides a variety of services to beloved customers, delivery services and bakery products from the factory such as cakes, breads and cakes. In addition, they also bring home-made halal products from our local such as mini canned goods, cakes, ice cream and other else.
Since people now like things that are faster, more convenient, and consume less energy for them, we also use the online platform such as WhatApps and Facebook.. The mission of the company is to provide a good with high-quality services and provide the most favourable prices, which are most accepted by their favourite customers. In order to accomplish the mission, our teammates work together and make every effort to run the business effectively and successfully. On the other hand, their vision is to be the best bakery in industry. Kings Bakery Kemaman also hope to collaborate with other local home-made bakery to attract attention customer. In addition, their want to maintain our uniqueness and distinguish ourselves from other competitors in order to attract customers and maintain their loyalty.


Item Type: Entrepreneurship Project
Email / ID Num.
Nor Azmi, Muhammad Adil
Aris, Atiq Amira
Azhar, Anis Azeera
Mahayudin, Nur Afiqah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
T Technology > TX Home economics > Cooking > Baking. Confectionery
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Art and Design
Keywords: case study, product, Kemaman King's Bakery, bakery, cakes, breads
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/55973
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