ENT 530 Case Study: Snex By IAmFamous / Muhamad Ameer Irfan Md Zulfauzi ... [et al.]

Md Zulfauzi, Muhamad Ameer Irfan and Mohamad Khalid, Muhammad Akmal Hakim and Ramli, Nurin Fatihah and Zamri, Muhammad Wafi and Abd Rahman, Mohamad Faiz (2021) ENT 530 Case Study: Snex By IAmFamous / Muhamad Ameer Irfan Md Zulfauzi ... [et al.]. [Entrepreneurship Project] (Unpublished)


The overview of this case study is that we are able to see the real life situation where we see the existence problem that needs to be solved. The business that we took as our case study is Snex by I Am Famous. They sell snacks that they have discovered throughout this new norm. Their shop is located at Kompleks PKNS Shah Alam and has 9 years of experience and will keep on going on. While studying for a case study, we had identified a few problems in the business process.
Based on the observations made, we found this company provides classic snacks for all ages. It has a slight difference from other competitors that produce mostly chocolate in a jar which is not affordable to a certain group of people. Snex by I Am Famous does face its own business challenges. The problem of Snex IamFamous is that it is still new in the market and needs recognition from the public.
In conclusion, if I Am Famous company wants the challenges they face resolved, they need to review the small problems that make their business in one place less prosperous and need to be resolved quickly. We can say that I Am Famous can outperformother snack brands in Malaysia. We learn how to solve all challenges without impediments or excuses by executing these case studies. We will become more independent and successful entrepreneurs as a result of what we learned from the case study.


Item Type: Entrepreneurship Project
Email / ID Num.
Md Zulfauzi, Muhamad Ameer Irfan
Mohamad Khalid, Muhammad Akmal Hakim
Ramli, Nurin Fatihah
Zamri, Muhammad Wafi
Abd Rahman, Mohamad Faiz
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
T Technology > TX Home economics > Cooking
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Art and Design
Keywords: case study, product, Snex By IAmFamous, snacks
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/55972
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