ENT 530 Case Study: Aducktive / Muhammad Khairul Taqwa Mohamad ... [et al.]

Mohamad, Muhammad Khairul Taqwa and Abdul Rahman, Imran Rakin and Omar Suhaimi, Shahrul Naim and Komilus, Aarol Cay and Sarjani, Ahmad Zaki (2021) ENT 530 Case Study: Aducktive / Muhammad Khairul Taqwa Mohamad ... [et al.]. [Entrepreneurship Project] (Unpublished)


Aducktive is a beverages brand that sells ready-to-eat products. This product was founded by Mohamad Arif Azami in 2019. The first product for Salted Egg Cornflakes is known as The original one. It started in the Sungai Buloh, Selangor which is where the idea comes when the recipe is mixed with certain ingredients to make a delicious combination. In the beginning, only 1 flavour was released and packed in a bottle. The product was responded very well by customers. After that, they released a brand new flavour which is Spicy Salted Egg, Mini Popia Rangup and Hot and Spicy Maruku Ikan Bilis.
They also promote their products on social media such as Facebook and Instagram as their main platform. To further expand the sales of these products, they are opening up space to agents and dropships. However, their sales did not get much response due to some problems. Especially, lack of graphic design in the advertisement, lack of knowledge in marketing, and inappropriate target audiences.
As we all know, for small businesses to produce this ready-to-eat product uses a lot of capital, especially in production. However, the problem can be curbed if they analyse it more deeply and overcome the problem. There are many problems that Aductive can solve to improve their business to avoid losses, to compete with other competitors.


Item Type: Entrepreneurship Project
Email / ID Num.
Mohamad, Muhammad Khairul Taqwa
Abdul Rahman, Imran Rakin
Omar Suhaimi, Shahrul Naim
Komilus, Aarol Cay
Sarjani, Ahmad Zaki
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
T Technology > TX Home economics > Cooking
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Art and Design
Keywords: case study, product, Aducktive, snacks, cornflakes
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/55940
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