ENT 530 Business Model Canvas: Kuaci Bakar Letopz / Arif Hakimi Abdul Hafiz ... [et al.]

Abdul Hafiz, Arif Hakimi and M. Jamaluddin, Muhammad Ariff and Juah, Natasha Stephanie and Mohd Seddikin, Nurafikah Shamimi and Azmi, Siti Hajar (2021) ENT 530 Business Model Canvas: Kuaci Bakar Letopz / Arif Hakimi Abdul Hafiz ... [et al.]. [Entrepreneurship Project] (Unpublished)


Business Model Canvas (BMC) is a strategic management and entrepreneurial tool that allows entrepreneurs to describe, design, challenge, invent and pivot the business model. Learning from the business surroundings and competitors are the best tools to set up businesses which is why BMC plays a huge role in running a business. The business that we chose was Kuaci Bakar Padu Letopz. Muhammad Saifuddin bin Che Othman owns Kuaci Bakar Padu Letopz, a small local business in Sri Petaling, Malaysia. He started the business in 2019 after finishing an assignment for his degree entrepreneur course, ENT530, Principle of Entrepreneurship.
Looking at Kuaci Bakar Padu Letopz’s product and pricing, they are certainly successful in providing the most affordable toasted sunflower seeds snack in the local market. Customers can choose their preferred type of toasted sunflower seeds between original and spicy.
The concept of Kuaci Bakar Padu Letopz is to produce quality and consistent products, provide fast and flexible services to achieve one hundred percent consumer satisfaction. It also emphasizes homemade local toasted sunflower seeds.
In a nutshell, we have analyzed the business using Business Model Canvas (BMC) by listing our customers segments, value proposition, channels, key partner, key activities, customer relationship, key resources, cost structures and revenue streams. This analysis gives the business structure of a business plan without the overhead and improvisation.


Item Type: Entrepreneurship Project
Email / ID Num.
Abdul Hafiz, Arif Hakimi
M. Jamaluddin, Muhammad Ariff
Juah, Natasha Stephanie
Mohd Seddikin, Nurafikah Shamimi
Azmi, Siti Hajar
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
T Technology > TX Home economics > Cooking
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Art and Design
Keywords: business, product, Kuaci Bakar Letopz, snacks
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/55937
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