Demand on sofa design / Latifah Mohd Said

Mohd Said, Latifah (2011) Demand on sofa design / Latifah Mohd Said. [Student Project] (Unpublished)


A research was done to study the demand on sofa design. A survey was conduct for five month at COURTS Temerloh. The objectives of the research was to determine the most preferred sofa design at COURTS, to determine type of sofa design that suite with local life style and to
evaluate characteristic which enhance values of sofa Samples for sofa customer were picked and questionnaires were given. Data were collected and analysis was done using SPSS 16.0 method. Result from the data shows that most of customer at COURTS Temerloh preferred sofa with modem design, high quality but lower cost. Customers preferred dark color of sofa and most of them preferred to pay using credit card. The result also indicates that events on certain month also affect demand on sofa design.


Item Type: Student Project
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Mohd Said, Latifah
Subjects: L Education > LB Theory and practice of education > Higher Education > Research
T Technology > TS Manufactures > Furniture
T Technology > TT Handicrafts Arts and crafts > Furniture design
Divisions: Universiti Teknologi MARA, Pahang > Jengka Campus > Faculty of Applied Sciences
Programme: Bachelor of Science (HONS.) Furniture Technology
Keywords: Home furniture, Sofa design, Customer evaluation
Date: 2011
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