Social Media Portfolio (ENT 530): Crumble & Flake / Imanina Nadia Jamalludin

Jamalludin, Imanina Nadia (2021) Social Media Portfolio (ENT 530): Crumble & Flake / Imanina Nadia Jamalludin. [Entrepreneurship Project] (Unpublished)


Crumble & Flake is a start-up business in 2021 during the pandemic COVID-19, involved in the food industry which specializes in baking and delivering pies to the doorstep. The company discovered that this type of pastry is highly demanded in Malaysia since there is very little business offering such delicacies.
Crumble & Flake is located in Selangor and is home-based, where the owner worked as the sole baker and the runner of the business. According to social media, people with sweet teeth are increasing and this type of food trend is buzzworthy. Hence, these people are the target market of the business.
The business offers a variety of pie flavors such as Apple Pie, Blueberry Pie and Chicken & Mushroom Pie and customers are given option to order pies to their liking as the business introduces new flavors every week.
It is a chance to grab the opportunity to earn extra profit during this pandemic through Facebook as the usage of this media has soared. Commitment and dedication will be delivered in order to achieve the business' mission and vision. Hence, extending the business to possible branches across the nation.


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