ENT 530 Social Media Portfolio: Beignetory / Natasha Najwa Mahadal Arwuss

Mahadal Arwuss, Natasha Najwa (2021) ENT 530 Social Media Portfolio: Beignetory / Natasha Najwa Mahadal Arwuss. [Entrepreneurship Project] (Unpublished)


Beignetory is a Kuala Lumpur based business which specializes in pastries and are currently focusing on selling beignets. Beignetory discovered beignets to not be a common pastries among the Malaysians. Hence, it is why the business focuses more on beignets to grab the opportunity of being some of the sellers that provide beignets to the customers.
Beignets are commonly known in New Orleans and is usually serve as breakfast. It has a soft and pillowy texture with powdered sugar on top. It should be prepared right before consumption as it is best eaten fresh and hot.
However, Beignetory has a little twist to its beignets. Currently, we have 2 fillings for our beignets which are Nutella and Cream Cheese. The targeted customers are obviously those with sweet tooth. We also have Plain Beignets to those who like their beignets not to sweet as it does not have any fillings, just powdered sugar on top.
In Beignetory, we prepare our food based on demand from customers and we provide delivery services as well. Due to the current Movement Control Order (MCO), most of the customers requested for their orders to be delivered to their doorstep instead of choosing for a pick up method. Beignetory page on Facebook has been created in order to boost our marketing and to widen our reach to potential customers. We hope all of our hard works and dedication to this business will be paid off.


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