Fundamentals of Entrepreneurship (ENT300): Papa's Coffee sole enterprise/ Nur Izzati Saruji ... [et al.]

Saruji, Nur Izzati and Jamal, Rosynnia Roan and Ngang, Tracy Ulau and John, Irene Ping and Ngumbang, Irina Chupu (2018) Fundamentals of Entrepreneurship (ENT300): Papa's Coffee sole enterprise/ Nur Izzati Saruji ... [et al.]. [Entrepreneurship Project]


Papa's Coffee is located in Summer Mall, 94300 Kota Samarahan Kuching Sarawak. This company is the first and the sole branch of their company as they were established on 28th April 2018. Papa's Coffee consists of a manager named Mr. Peter Bargeon and he managed three other staff including a barista. Papa's Coffee is different from the other companies such as Secret Recipe or Starbucks. It is because Papa's Coffee sells local and Western food other than just coffee and other beverages. One of their uniqueness is they put Nasi Lemak on their menu. The most demanded and popular coffees in Papa's Coffee are latte and cappuccino. Their operation hour is starting from 10am until 9pm. Target markets for Papa's Coffee are students from University of Institution Technology Mara (UiTM) and University Malaysia Sarawak (Unimas) and also the local people as well. The average of sale forecast for Papa's Coffee sale forecast is between RM700 to RM800. There are no companies excluded from facing challenges and problems in order to achieve their goals. Papa's Coffee faced their major challenges or problem which is to put the company in a crowd or attract customers to enjoy their services and products. Other than that, Papa's Coffee also lack of experienced and skilful barista which cause some side effect on their business. However, there are no problems that cannot be solved. In order to put the company in a crowd, Papa's Coffee should embrace big events so that they can attract people's interest to enjoy their products and services. The solution for the second problem is that, Papa's Coffee should hire more experienced and skilful barista to make the most delicious and fabulous coffee. These solutions to the problems can be made by making analysis using SWOT analysis. In conclusion, every problem has their solutions. The company only can be succeed if they put their efforts on the highest point and be professional when it comes to problems. This attitude can help the company to arise and become the top business in the national and international level.


Item Type: Entrepreneurship Project
Email / ID Num.
Saruji, Nur Izzati
Jamal, Rosynnia Roan
Ngang, Tracy Ulau
John, Irene Ping
Ngumbang, Irina Chupu
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
T Technology > TX Home economics > Nutrition. Foods and food supply > Beverages > Tea, coffee, cocoa, etc.
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Administrative Science and Policy Studies
Keywords: Coffee, Papa's Coffee, Company, Business
Date: 29 October 2018
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