ENT 530 Social Media Portfolio: Dadih Kolaboy / Muhammad Iqbal Syamil Hamdan

Hamdan, Muhammad Iqbal Syamil (2021) ENT 530 Social Media Portfolio: Dadih Kolaboy / Muhammad Iqbal Syamil Hamdan. [Entrepreneurship Project] (Unpublished)


Dadih Kolaboy is a business that sells desserts, specifically ‘dadih’, in Kuala Kedah, Kedah Darul Aman. This company was founded on an idea from my mother and was run by myself. This Dadih Kolaboy business has been operating for the past few years until now. The contrast between Dadih Kolaboy and other sellers is that it offers customers a different flavor of the ‘dadih’ itself at a fair price.
Dadih Kolaboy only sells one product, but we offer a variety of ‘dadih’ flavours to our costumers. The idea for this business started because my mother frequently received positive feedback when she brought ‘dadih’ to school functions. This used to be a face-to-face business with customers, but due to the spread of covid 19 that hit the country, I had to conduct this online business to keep the company going during this pandemic.
As the number of followers and likes on Facebook increases, this business is getting a stronghold in the hearts of customers. Following our minor progress, we will continue to improve all aspects of this business in order for it to grow successfully in the future.


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