ENT 530 Social Media Portfolio: Sugarbabebyd / Mohammad Nazmi Mohd Nizam

Sugarbabebyd is a cosmetics brand that will compete fiercely with Skin White and Snow White Bleaching Lotion. Sugarbabebyd will produce whitening products that are suitable for use for the appropriate community and age group. For general knowledge, these whitening products are a growing field of business and are in high demand through online sales. As such, Sugarbabebyd would like to take advantage by producing quality and exclusive whitening products to meet the demands of online customers and compete healthily with existing merchants. Furthermore, social media is the main platform for consumers, so as an entrepreneur this is the best opportunity to advertise this product. For example, Instagram, WhatsApp, Shopee, Lazada and more. Sugarbabebyd's Instagram account also has 3 thousand followers and also 100 followers on the Facebook page, which is expected to increase in the future.
As an entrepreneur, the challenge is common to anyone including an entrepreneur. Every challenge needs to be overcome because every challenge is an experience that can be a catalyst for success. This product is intended to help users who are unable to make skin whitening treatments at beauty centres. A well-known feature of our Unique Selling Propositions (USP), we have 3 products that can impress customers and also have very good quality. In addition, although Malaysia has produced many beauty product operators, that does not make it an obstacle for Sugarbabebyd to continue to thrive. Therefore, Sugarbabebyd has a very high potential to grow a very high demand in the world of beauty among the community in Malaysia. The plan below will explain the marketing strategy and financial analysis for Sugarbabebyd. With a sale price of RM50 for 1 item, 1 for RM60 and 1 for RM20, Sugarbabebyd managed to generate the entire revenue more than RM3,000 since it started. Following the current success, Sugarbabebyd will be releasing beauty products for men expected to be released in early January 2022.