ENT 530 Social Media Portfolio: Durian Crepe Rabi Setapak / Najwa Roslan

Roslan, Najwa (2021) ENT 530 Social Media Portfolio: Durian Crepe Rabi Setapak / Najwa Roslan. [Entrepreneurship Project] (Unpublished)

Abstract

Durian Crepe Rabi Setapak is basically reselling durian-based dessert by Rabi Sugarflour. We are buying wholesale from our supplier in Damansara or through the mini stockist nearby. Beside reselling the products, indirectly we also do a delivery business by delivering the goods to the customers. Together with my partner, who is my sister, we started taking risks to increase our sales by purchasing new products with more quantity. Starting with one type of dessert (Durian Crepe Bantal), we begin to add a variety of crepe dessert from Rabi Sugarflour.
The idea of selling this product is because of our love towards durian fruit. Before starting this business, we had tried this dessert and it was very tasty, which made me feel that everyone should also try it. It is affordable and flavorful and could attract many people who love durian. I had been thinking this is an opportunity for me and my sister to be involved in giving people a chance of this delicious dessert. Moreover, in the meantime, not so many people are doing this business. We are starting to grow as when the pandemic hit and lockdown occurred, we receive a high demand for these products.
In the earlier stage, we only promoted this dessert through Whatsapp status and Facebook. Eventually, we received great responses from closest friends and family. We began to create a Facebook page to earn more followers alongside my purpose to complete the assignment. Within a week, we managed to gain more than 100 followers on our Facebook page. Currently, we have more than five products which are Durian Crepe Bantal, Durian Crepe Cheese Leleh, Mille Crepe, Mango Cheesecake, Milo Crush, and new products launching in June, Sponge Cake Durian.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Roslan, Najwa
2019348207
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
T Technology > TX Home economics > Cooking > Baking. Confectionery > Desserts, pies, and puddings. Pastry
T Technology > TX Home economics > Cooking > Baking. Confectionery > Confectionery
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Art and Design
Keywords: facebook, sales, Durian Crepe, Desserts
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/55519
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