Abstract
The objective of this case study is to research the famous Malaysian entrepreneur Vivy Sofinas binti Yusof who is co-Founder of Fashion Valet and
founder of Duck Group. I made a research on company and identify the background of company. Fashion Valet Sdn. Bhd. is a fashion E-commerce platform based in Kuala Lumpur, Malaysia by Vivy Yusof and her husband, Fadzaruddin Shah Anuar. The reason why I choose Vivy Yusof because she is one of the successful Malaysian entrepreneur. At first, I briefly explained the introduction in my case study that consist of background Fashion Valet Sdn. Bhd. followed by Duck Group. Next, followed by Vivy Yusof profile and background information on how she and her husband
managed to open a Fashion Valet. Then, I explained a Entrepreneurial Competencies refers to the key characteristics that should be possessed by
successful entrepreneurs to perform entrepreneurial functions effectively that show on Vivy Yusof. The Entrepreneurial Competencies that I choose are initiative, commitment to work, self confidence and concern for high quality of work to explain the characteristics of Vivy Yusof to be a successful entrepreneur. At the end of this case study, I learned on how to business in real world. Every entrepreneur does not start with pleasure and big capital, bust mostly starts with small business. However, the characteristics of entrepreneurs who try to inculcate in themselves make them able to rise and glow in line with the existing market, and thus able to compete with other successful entrepreneurs. This proves the importance of the application and practice of the traits and characteristics that every entrepreneur should have, whether old or new. It is very important to ensure the success of a business run by every entrepreneur in the country.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Mohd Juhari, Nur Anis Zulaikha 2019203824 |
Contributors: | Contribution Name Email / ID Num. Advisor Mat Rusok, Nur Hazelen UNSPECIFIED |
Subjects: | G Geography. Anthropology. Recreation > GT Manners and customs > Beauty, Personal G Geography. Anthropology. Recreation > GT Manners and customs > Costume. Dress. Fashion H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty |
Divisions: | Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Business and Management |
Keywords: | Malaysian entrepreneur, Fashion Valet, Duck Group, fashion, cosmetics and ready-to-wear garments |
Date: | 12 May 2021 |
URI: | https://ir.uitm.edu.my/id/eprint/55406 |
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