ENT 530 Social Media Portfolio: Kapit Mebeles / Nur Alisya Izayu Radzi

Radzi, Nur Alisya Izayu (2021) ENT 530 Social Media Portfolio: Kapit Mebeles / Nur Alisya Izayu Radzi. [Entrepreneurship Project] (Unpublished)


Kapit Mebeles is an online store that sells snacks that are Kapit, a traditional sweet food. It’s an online dropship business run by Ratu Kapit Station, a local brand owner. As for the current, we have six flavours that exist. That is chocolate, the mixture of peanut butter and chocolate, peanut butter, chocolate with kacang tabur, peanut butter with kacang tabur and the last one is chocolate with kuaci. Kapit Mebeles uses social media platforms to introduce and update about our foods on Facebook, Telegram and WhatsApp. Our customer can make a choice to order among the three platforms that will be a direct message to us.
As a dropship for the business, Kapit Mebeles operates online in advertising and promotes Kapit Meletop by Ratu Kapit Station only. We also deliver to the customer who is located in Rawang if our stock agent in Rawang have a stock. We do our best to become among the excellent and successful dropships for Ratu Kapit station. To attain our objective to be an excellent dropship, we strive to enhance our business to be more known in the future and also focus on unique and have a speciality in our advertising to attract the customers. It will be a healthy rivalry with the other businesses in the same industry which is snacks and also traditional sweet food as well.
Furthermore, Kapit Mebeles also always struggles in preparing the maximum satisfaction for our customers. Each method we use provides an affordable price and also free delivery for the customer located in our place which is in Rawang. In addition, we also make an effort to deliver in the time that customers want it and we try hard in convincing our stock agent to post quickly for the customer who orders far away.


Item Type: Entrepreneurship Project
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Radzi, Nur Alisya Izayu
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
T Technology > TX Home economics > Cooking > Baking. Confectionery
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Accountancy
Keywords: facebook, sales, Kapit Mebeles, Malay Food, Malay Traditional Food
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/55398
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