ENT 530 Social Media Portfolio: Mellow Crunch / Norazlin Mohd Azman

Mohd Azman, Norazlin (2021) ENT 530 Social Media Portfolio: Mellow Crunch / Norazlin Mohd Azman. [Entrepreneurship Project] (Unpublished)


Mellow Crunch is a local product which was launched in early February 2021 by a famous influencer, named HanifJamal. This is the first and main product line which is focusing on food, especially chocolate. It is basically a choco jar which contains crispy cocoa balls coated with melted chocolate and sprinkled with cocoa powder.
Since this brand has just been launched by this year, there is no official website established yet for customers to place their order. But, customers can only buy this product on online platforms such as Instagram and Facebook. They may choose which platform they find comfortable to use to interact with the sellers.
Even though this brand is a new brand in the market, it is seen to be accepted and known by many people around Malaysia including Sabah and Sarawak. This can be proved by the increasing numbers of agents and dropships under this brand around Malaysia. Recently at the end of May, the owner has launched another new product line which is Mellow Cookies. It is the same as Mellow Crunch but they replaced the crispy cocoa balls with chocolate dinosaur cookies.
In fulfilling this assignment, I have joined the dropship team under the Leader of Mellow Crunch in Klang. As part of promotion, I have created a Facebook page which is “Mellow Crunch.Lin” from April 2021 and now it has been 2 months since I created the Facebook page. As a beginner in businesses, I planned to keep learning from the expertise to improve myself in the future.


Item Type: Entrepreneurship Project
Email / ID Num.
Mohd Azman, Norazlin
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
T Technology > TX Home economics > Cooking > Baking. Confectionery > Confectionery
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Accountancy
Keywords: facebook, sales, Mellow Crunch, chocolate, choco jar
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/55392
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