ENT 300: Case Study : Wawa Cosmetics by Wawa Zainal / Norafatihah Sukri

Sukri, Norafatihah (2021) ENT 300: Case Study : Wawa Cosmetics by Wawa Zainal / Norafatihah Sukri. [Entrepreneurship Project] (Unpublished)

Abstract

The main purpose of doing this case study is to expose the students to real business and it can give me an idea to establish my own business and being an excellent entrepreneur. For this study, I have done my research about the company that I have selected. The name of the company that I choose is Respected Citizen Sdn. Bhd and the founder were Malaysian Celebrity, Wawa Zainal and her husband Aeril Zafril, CEO of Wawa Cosmetics.
The motto of Wawa Cosmetics is ‘Pakai Wawa barulah LAWA’. Wawa Cosmetic is one of the most viral health and beauty companies in Malaysia. They produce beauty products that can be trusted. She improved her skills by doing research and studies for about 2 years after failure. It was successful in the national market in 2018.

Metadata

Item Type:	Entrepreneurship Project
Creators:	Creators Email / ID Num. Sukri, Norafatihah 2019283348
Contributors:	Contribution Name Email / ID Num. Advisor Mat Rusok, Nur Hazelen UNSPECIFIED
Subjects:	G Geography. Anthropology. Recreation > GT Manners and customs > Beauty, Personal H Social Sciences > HF Commerce > Success in business. Performance H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
Divisions:	Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Business and Management
Keywords:	Wawa cosmetics, beauty products and cosmetic product
Date:	11 May 2021
URI:	https://ir.uitm.edu.my/id/eprint/55385