Technology Entrepreneurship Project (ENT 600) : Abbott Laboratories / Ku Zafyrah Diyana Ku Yahaya

Ku Yahaya, Ku Zafyrah Diyana (2022) Technology Entrepreneurship Project (ENT 600) : Abbott Laboratories / Ku Zafyrah Diyana Ku Yahaya. [Entrepreneurship Project] (Unpublished)

Abstract

This case study is based on the company Abbott Laboratories. Abbott Laboratories is an international medical equipment and health care corporation based in the United States. Abbott Laboratories' Malaysian headquarters are in Shah Alam, Selangor. The material for this case study was obtained from the internet. The extraction includes details about the company's history, organisational chart, products, market plans, and SWOT analysis. This research may be used to aid the company's growth. SWOT analysis is analogous to a brainstorming session in that it would reveal all of the facts based on the company's strengths, weaknesses, opportunities, and threats. This paper also contains the facts and ideas needed for the business to grow into a profitable one.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Ku Yahaya, Ku Zafyrah Diyana
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Business
T Technology > T Technology (General) > Industrial research. Research and development
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Computer and Mathematical Sciences
Keywords: Abbott Laboratories ; Healthcare Product ; Largely Comparable
Date: 2022
URI: https://ir.uitm.edu.my/id/eprint/55367
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