Technology Entrepreneurship Project (ENT 600) : Abbott Laboratories / Ku Zafyrah Diyana Ku Yahaya

This case study is based on the company Abbott Laboratories. Abbott Laboratories is an international medical equipment and health care corporation based in the United States. Abbott Laboratories' Malaysian headquarters are in Shah Alam, Selangor. The material for this case study was obtained from the internet. The extraction includes details about the company's history, organisational chart, products, market plans, and SWOT analysis. This research may be used to aid the company's growth. SWOT analysis is analogous to a brainstorming session in that it would reveal all of the facts based on the company's strengths, weaknesses, opportunities, and threats. This paper also contains the facts and ideas needed for the business to grow into a profitable one.