Mohd Rodzi, Nurul Aini and Md Razak, Mohamad Idham
(2012)
Factors that influencing Muslim in Melaka to participate in Microtakaful scheme: an overview / Siti Nurul Aini Mohd Rodzi and Mohamad Idham Md Razak.
In:
3rd International Conference on Public Policy and Social Science ( ICOPS 2012).
Faculty of Administrative Science and Policy Studies, Melaka, pp. 245-251.
ISBN 978-967-11354-5-7
(Submitted)
Abstract
In this study, it will analyze the factors that influencing participation in microtakaful scheme especially Muslim. Microtakaful had come into picture as a new takaful scheme that will help marginal income community to get affordable protection. Since the demand of Muslim for the same type of product known as microinsurance is emerging, therefore microtakaful come into a picture. The study will be gather using 50 set of questionnaires as it will distributed among Muslim who joined microtakaful scheme in Melaka. The data will be interpreted using multiple regression analysis to explain the relationship on how education level, promotion and product’s benefit towards subscription of microtakaful scheme.
Metadata
Item Type: | Book Section |
---|---|
Creators: | Creators Email / ID Num. Mohd Rodzi, Nurul Aini nurulaini@melaka.uitm.edu.my Md Razak, Mohamad Idham iedham@melaka.uitm.edu.my |
Subjects: | H Social Sciences > HG Finance > Insurance H Social Sciences > HG Finance > Insurance > Other insurance. Including automobile, burglary, credit, disaster, title insurance |
Divisions: | Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Administrative Science and Policy Studies |
Page Range: | pp. 245-251 |
Keywords: | Microtakaful; Education level; Promotion; Product |
Date: | 2012 |
URI: | https://ir.uitm.edu.my/id/eprint/55276 |