Mamat Nawi, Azmir and Mohd Yusof, Wan Zaiyana and Mohd Yassin, Hafeezur Rahmaan
(2022)
Application of golden ratio in increasing the appeal of proportions in design / Azmir Mamat Nawi ... [et al.].
Voice of Academia (VOA), 18 (1): 4.
pp. 42-48.
ISSN 2682-7840
Official URL: https://voa.uitm.edu.my/
Abstract
The main objective of this paper is to assess the accuracy and proportionateness of logo design while maintaining the aesthetic value of the original logo design. For this study, the Phi Matrix Golden Ratio software was used to understand better and deepen the calculation of the proportion in the golden ratio in creating a logo. This software makes it possible to designate a precise proportion for the logo during the entire creation process. Local business will benefit from this research when it comes to creating company logos.
Metadata
| Item Type: | Article |
|---|---|
| Creators: | Creators Email / ID Num. Mamat Nawi, Azmir cokeash77@uitm.edu.my Mohd Yusof, Wan Zaiyana UNSPECIFIED Mohd Yassin, Hafeezur Rahmaan UNSPECIFIED |
| Subjects: | N Fine Arts > NC Drawing. Design. IIlustration > Copying, enlarging, and reduction of drawings N Fine Arts > NC Drawing. Design. IIlustration > Drawing for reproduction. Illustration N Fine Arts > NC Drawing. Design. IIlustration > Commercial art. Advertising art |
| Divisions: | Universiti Teknologi MARA, Kedah > Sg Petani Campus |
| Journal or Publication Title: | Voice of Academia (VOA) |
| UiTM Journal Collections: | UiTM Journal > Voice of Academia (VOA) |
| ISSN: | 2682-7840 |
| Volume: | 18 |
| Number: | 1 |
| Page Range: | pp. 42-48 |
| Keywords: | Golden Ratio, Proportions in Design, Logo Design, Fibonacci Sequence. Phi Matrix Matrix |
| Date: | 2022 |
| URI: | https://ir.uitm.edu.my/id/eprint/55225 |
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