ENT 530 Social Media Portfolio: Dochoco / Nur Alya Wahida Zulkiffly

Zulkiffly, Nur Alya Wahida (2021) ENT 530 Social Media Portfolio: Dochoco / Nur Alya Wahida Zulkiffly. [Entrepreneurship Project] (Unpublished)


Dochoco is an abbreviation for Double Cookies Chocolate. The major goals of the company are to expand the business globally and to allow customers to experience superior taste at an inexpensive price that they cannot obtain anywhere else.
During the Covid-19 epidemic last year, the company was founded in 2020. Initially, our business, solely sold online via Facebook called Dochocobyalya. Furthermore, as customer demand grows, it is feasible to operate a cookies business in Setia Alam. It is convenient for customers who live close to the business to purchase. We consistently utilize the best and most premium ingredients, such as Callebaut Chocolate, Cacao Barry, and Luprak Butter. Customers will receive the greatest and quality flavor at a reasonable price from our company.
Our target audience is a collection of consumers who enjoy cookies and chocolate. They may be tasted and purchased easily online or in the Setia Alam store. Furthermore, our Dochoco will be perfect for gift or occasion of any gatherings since they will be able to savor and experience the quality taste that they have never had before.
Dochoco has sold over 100 bottles of cookies since its inception. Increasing demand for Dochoco leads in a solid profit margin for our company enterprise. Because of the overwhelming demand from clients, we were able to open a store.
The marketing technique that we implemented was to keep the Instagram feed and story updated so that customers could see the list price and promotions on the items. As a result, customers will be aware of the offering and will not miss it. We also continue to post our clients' reviews so that they are aware that our company always provides the greatest and great quality in the flavor of cookies and services.
Dochoco is currently owned by Nur Alya Wahida Bt Zulkiffly. Our company uses Facebook as its primary channel to attract clients, raise visibility, and produce more sales all at once, since the number of Facebook users grows by the day. Dochoco will advertise itself to clients using tease posts, soft sells, and hard sells on Instagram.


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